Columbia Road – Medium

Columbia Road

Columbia Road

Why customer data is more valuable than ever

2024 is the year to get the most out of customer data.

Mar 22

Why customer data is more valuable than ever

Mar 22

Columbia Road

Roadie Highlight: Leadership in a community-led organisation

I’ve been part of Columbia Road’s journey from the beginning, and since 2019, I’ve had the privilege of working as a Managing Partner. This…

Feb 27

Roadie Highlight: Leadership in a community-led organisation

Feb 27

Columbia Road

T-shaped marketers wanted — Essential skills in MarTech in 2024

With the call for specialised generalists louder than ever, the demand for marketing technology experts is on the rise. In this article…

Jan 19

T-shaped marketers wanted — Essential skills in MarTech in 2024

Jan 19

Columbia Road

Digital sales trends for 2024

With 2024 right around the corner, it’s time to map out the year ahead. To help you navigate around the most significant trends in the…

Jan 4

Digital sales trends for 2024

Jan 4

Columbia Road

Closing the gender pay gap — Columbia Road’s Salary Fairness process

A sense of accomplishment ran through me as I recently saw our data showing a 0% pay gap when looking at gender. We have worked…

Dec 14, 2023

Closing the gender pay gap — Columbia Road’s Salary Fairness process

Dec 14, 2023

Columbia Road

Key takeaways from the Digital Commerce Forum 2023 — Watch recordings

The Digital Commerce Forum 2023 brought together 200 leaders in digital commerce to hear and share insights from the changing world of…

Nov 30, 2023

Key takeaways from the Digital Commerce Forum 2023 — Watch recordings

Nov 30, 2023

Columbia Road

How to map personalisation opportunities

We are proud to introduce you to our brand new digital commerce tool: The Personalisation Opportunity canvas. This template allows you to…

Oct 27, 2023

How to map personalisation opportunities

Oct 27, 2023

Columbia Road

How to generate more revenue with personalisation across the 4Ps

The ocean turns blood red; fewer ad platforms dominate the market, while more and more “black box” solutions determine who, where, and how…

Sep 26, 2023

How to generate more revenue with personalisation across the 4Ps

Sep 26, 2023

Columbia Road

Notes from Dreamforce 2023: Trusted AI is the keyword

Dreamforce is Saleforce’s annual event, where professionals around the world come together to discuss the most interesting themes of the…

Sep 20, 2023

Notes from Dreamforce 2023: Trusted AI is the keyword

Sep 20, 2023

Columbia Road

Decoding personalisation complexity

So personalisation, it could be anything, right?

Sep 12, 2023

Decoding personalisation complexity

Sep 12, 2023

Columbia Road

Columbia Road

The leading Nordic digital sales consultancy. We help companies get more revenue and more customers in the digital era.

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