Columbia RoadWhy customer data is more valuable than ever2024 is the year to get the most out of customer data.Mar 22Mar 22
Columbia RoadRoadie Highlight: Leadership in a community-led organisationI’ve been part of Columbia Road’s journey from the beginning, and since 2019, I’ve had the privilege of working as a Managing Partner. This…Feb 27Feb 27
Columbia RoadT-shaped marketers wanted — Essential skills in MarTech in 2024With the call for specialised generalists louder than ever, the demand for marketing technology experts is on the rise. In this article…Jan 19Jan 19
Columbia RoadDigital sales trends for 2024With 2024 right around the corner, it’s time to map out the year ahead. To help you navigate around the most significant trends in the…Jan 4Jan 4
Columbia RoadClosing the gender pay gap — Columbia Road’s Salary Fairness processA sense of accomplishment ran through me as I recently saw our data showing a 0% pay gap when looking at gender. We have worked…Dec 14, 2023Dec 14, 2023
Columbia RoadKey takeaways from the Digital Commerce Forum 2023 — Watch recordingsThe Digital Commerce Forum 2023 brought together 200 leaders in digital commerce to hear and share insights from the changing world of…Nov 30, 2023Nov 30, 2023
Columbia RoadHow to map personalisation opportunitiesWe are proud to introduce you to our brand new digital commerce tool: The Personalisation Opportunity canvas. This template allows you to…Oct 27, 2023Oct 27, 2023
Columbia RoadHow to generate more revenue with personalisation across the 4PsThe ocean turns blood red; fewer ad platforms dominate the market, while more and more “black box” solutions determine who, where, and how…Sep 26, 2023Sep 26, 2023
Columbia RoadNotes from Dreamforce 2023: Trusted AI is the keywordDreamforce is Saleforce’s annual event, where professionals around the world come together to discuss the most interesting themes of the…Sep 20, 2023Sep 20, 2023
Columbia RoadDecoding personalisation complexitySo personalisation, it could be anything, right?Sep 12, 2023Sep 12, 2023