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Search engine optimisation is a long term form of marketing living in a world of short term marketing tricks. It tends to provide relatively few easy wins, and instead requires long term work on tech and content creation. This is why it sometimes gets pushed aside in the modern short-term oriented business landscape. However, it is often a crucial factor in creating marketing efforts sustainable and creating the bigger, long term wins for your digital business.

Google updates its search algorithm hundreds of times a year and rarely announces these changes beforehand. Based on past algorithmic changes and Google’s own predictions and announcements, we have built this list of broad trends and changes to take note of if you want to maintain or grow your online business through SEO in…

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Columbia Road

Nordic digital sales consultancy. We help companies get more revenue and more customers in the digital era.

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