2 days agoHow to generate more revenue with personalisation across the 4PsThe ocean turns blood red; fewer ad platforms dominate the market, while more and more “black box” solutions determine who, where, and how your product is seen. Customers’ attention spans are decreasing, and banner blindness feels like a genuine diagnosis. Simultaneously, content creation has become simpler than ever. In such…Personalization8 min readPersonalization8 min read
Sep 20Notes from Dreamforce 2023: Trusted AI is the keywordDreamforce is Saleforce’s annual event, where professionals around the world come together to discuss the most interesting themes of the year. It’s surely no surprise that the theme of this year’s Dreamforce was AI, artificial intelligence. I got to join the event, which, according to Salesforce, was nothing less than…Dreamforce5 min readDreamforce5 min read
Sep 12Decoding personalisation complexitySo personalisation, it could be anything, right? For marketing, personalisation is personalised messages in the right channels at the right time. For ecommerce managers, it means personalised product recommendations. For anyone working with customer loyalty, it would be personalised loyalty program benefits. And for most, it’s a monogrammed wallet or…Personalization4 min readPersonalization4 min read
Sep 5From personalisation to customer loyaltyYou know what they say: keeping a customer is five times cheaper than acquiring a new one. This is why making your customers stick and keep them coming back should always be high on your list of priorities. Typically, when we discuss customer loyalty, it doesn’t take long for personalisation…Personalization5 min readPersonalization5 min read
Aug 29Personalisation: Start small or go all in?After spending the summer researching personalisation, I’ve become convinced that personalisation is the future of commerce. While there’s no question that most companies should jump on board with personalisation, many are still debating if they should start small with it or go all in. In this article, I’ll explore which…Personalization5 min readPersonalization5 min read
Aug 23How to form a personalisation visionThe most beautiful things you can say to another are I love you, I’m proud of you — and I have a special price, only for you. There is just something about the feeling of getting seen in such a special way that it results in something as tangible as…Personalization4 min readPersonalization4 min read
Jul 31Elements of success in business and technology development projectsAs the summer months are coming to an end, teams are about kickstart their fall projects by setting up meetings and project formalities. Therefore it is a good time to remind ourselves what elements can impact the success of a project that involves business and technology development. Most businesses operate…Business3 min readBusiness3 min read
Jul 6Roadie highlight: 10 lessons that have helped me grow in my careerIn my career, I’ve learned a thing or two — sometimes best through tough challenges. Now I get to give back to others as a mentor. Here is my list of 10 lessons that have helped me grow. Throughout my career I’ve tried a lot of different things, from joining…Careers5 min readCareers5 min read
Jun 28Sell direct, sell better? — Your guide to D2CRecently, we’ve seen more and more consumers preferring to shop for their favourite brands directly. In this article, we explore whether direct-to-consumer (D2C) can help your company sell better. What is D2C? Think of a brand whose products you see on sale at your local supermarket or nearest mall. I bet a lot…D2c7 min readD2c7 min read
Jun 2Roadie highlight: Building culture, competence and communityAlthough my official title is Managing Consultant this doesn’t really cover the breadth of my role. My focus is on software development, but in reality I do a bit of everything: I’ve been here since we were just six people in the Stockholm office and I’ve seen, and helped, the…Career Development5 min readCareer Development5 min read
