Sustainability is one of those hard-hitting topics which has taken its time to lodge into the public consciousness and bristles with seemingly insurmountable challenges as one finally braces to tackle it. To make no excuses in the process is to commit to a long, often arduous project of transformation for…


Running digital sales requires a modern approach to IT maintenance, which is measured on speed and revenue results. Great customer experience should be the driver when choosing pieces for an online sales architecture.

This blog is part of our book The Digital Sales Handbook for leaders in IT. …


We’ve done it — lived through a global pandemic for the past 1.5 years. Like me, you must have found new routines to work, stay active, healthy and (hopefully) sane depending on the changing level of restrictions. …


Designers come in many forms and there are a lot of buzz-words out there that might make you as a designer confused about what you actually are or how to position yourself on the job market. In this post we are going to focus on the term ‘Growth Designer’ and…


From small start-ups to global enterprises, every business can automate their sales, to some degree.

This blog is part of our book: The Digital Sales Handbook for leaders in IT. Be sure to claim your own free copy of the book.

How you go about automating will depend on a…


B2B customers are used to buying ever more complicated products and services online. At the same time, B2B companies are looking for and testing new ways to sell digitally and including various digital touchpoints in their sales funnels. It’s the right direction, but most companies don’t know how to optimise…


At the beginning of this year, McKinsey stated that the tide has turned: Digital self-service and remote customer interaction with sales reps are now, and are likely to remain, dominant elements of the B2B business model.

Through a series of global survey’s their B2B Pulse reported that 60% of the…


In recent years, the standard for business to business sales has been transformed massively. Especially the expectations for the ways in which buyers want to interact with companies have changed fundamentally. …


As the general maturity of companies in digital sales and marketing is advancing, competition around the best customers is also tightening. Companies adopting an account-based approach have identified it as a way to distinguish themselves from the competition by unifying their sales approach and aligning it with the customer organisation.


2020 was a year of exponential growth in digital sales — also for B2B. Traditional fairs converted into webinars and face-to-face discussions into Teams meetings. Many B2B companies are now reinventing the ways they operate their marketing and sales. But what are the key things to focus on in 2021…

Columbia Road

Nordic digital sales consultancy. We help companies get more revenue and more customers in the digital era.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store