We are proud to introduce you to our brand new digital commerce tool: The Personalisation Opportunity canvas. This template allows you to identify opportunities to provide more relevant customer experiences for your users! Personalisation is a complex intersection of data, customer experience, business goals, and test-driven culture. These things are…

The ocean turns blood red; fewer ad platforms dominate the market, while more and more “black box” solutions determine who, where, and how your product is seen. Customers’ attention spans are decreasing, and banner blindness feels like a genuine diagnosis. Simultaneously, content creation has become simpler than ever. In such…

Dreamforce is Saleforce’s annual event, where professionals around the world come together to discuss the most interesting themes of the year. It’s surely no surprise that the theme of this year’s Dreamforce was AI, artificial intelligence. I got to join the event, which, according to Salesforce, was nothing less than…

So personalisation, it could be anything, right? For marketing, personalisation is personalised messages in the right channels at the right time. For ecommerce managers, it means personalised product recommendations. For anyone working with customer loyalty, it would be personalised loyalty program benefits. …

You know what they say: keeping a customer is five times cheaper than acquiring a new one. This is why making your customers stick and keep them coming back should always be high on your list of priorities. Typically, when we discuss customer loyalty, it doesn’t take long for personalisation…

After spending the summer researching personalisation, I’ve become convinced that personalisation is the future of commerce. While there’s no question that most companies should jump on board with personalisation, many are still debating if they should start small with it or go all in. …

The most beautiful things you can say to another are I love you, I’m proud of you — and I have a special price, only for you. There is just something about the feeling of getting seen in such a special way that it results in something as tangible as…

As the summer months are coming to an end, teams are about kickstart their fall projects by setting up meetings and project formalities. Therefore it is a good time to remind ourselves what elements can impact the success of a project that involves business and technology development. Most businesses operate…

In my career, I’ve learned a thing or two — sometimes best through tough challenges. Now I get to give back to others as a mentor. Here is my list of 10 lessons that have helped me grow. Throughout my career I’ve tried a lot of different things, from joining…