May 5From brand love to self-love — how personalisation is changing both customer experience and product teamsThis blog is part of our book: Data-driven digital commerce — turn data into revenue. Be sure to register for the book launch webinar to claim your own free copy of the book. The author is a Columbia Road expert Juuli Kiiskinen. Personalisation will not only change the end-user experience…Personalisation6 min read
May 2Introducing: Hybrid Work Toolkit for Digital SalesWhat does your business need to not only survive but thrive when stepping into the new era of digital sales and hybrid work? How do you facilitate cooperation and elevate energy and creativity around digital sales in a hybrid working model that’s here to stay? …Hybrid2 min read
Apr 25Spontaneity, vision and freedom: Notes from jazzIt’s one of the remarkable achievements of our human capacity to collaborate that a group of young musicians were able to walk into a studio mostly unprepared and improvise, only to come out with one of the greatest albums of all time — Kind of Blue. As one of the…Company Culture3 min read
Apr 22What’s trust got to do with it?I recently heard about a case where a traditional company with a long history was building a new digital service that would take their business to the next level. As you would imagine, they hired a lot of designers and developers, formed agile teams, and set out to develop the…Company Culture3 min read
Apr 19Why healthy work culture isn’t just about the sunny side of lifeWhen I joined Columbia Road, one of the first things that I found exceptional was the Friday morning’s feeling-sharing session. I don’t recall sharing my feelings openly in my previous jobs in a situation dedicated to that. …Company Culture6 min read
Apr 13A community-led organisation needs no managersThe evolution of organisations has gone from conformist to achievement-driven to self-organising, which has been the go-to model for many modern technology companies. In 2016, when setting up Columbia Road, self-organising was how we wanted to build our community as well. …Community Led5 min read
Mar 31Web analytics — it’s not about how: it’s about whyRecently there has been much talk about GDPR, data processing regulations, analytics tools and the possible need for a new web analytics tool to replace Google Analytics, the market leader. There are two aspects to this discussion. First, “the end of cookies” due to stricter compliance regulations and browsers no…Web Analytics7 min read
Dec 8, 2021Get started with leveraging influencer marketingInfluencer marketing is an effective and compelling marketing tactic. It’s easy to reason as social media influencers have power in the channels consumers are using and being influenced by the content. A decade ago there were only a handful of celebrities and dedicated bloggers who you could use for endorsements…Influencer Marketing9 min read
Nov 29, 2021Customer loyalty in digital sales — webinar recapCustomer loyalty is the currency on everyone’s lips, the sought key to unlock the treasure chest at the end of the rainbow. But, what really is customer loyalty? What defines it, can you earn it, and if you do, what value will it really bring to your business? The mechanics…Customer Loyalty7 min read
Nov 24, 2021Advanced analytics as a roadblock to learningAnalytics and data science have evolved at an explosive pace in recent years. Both the availability and utilisation of data has improved considerably in the last five years. Analysts and data scientists have worked very hard to constantly make better recommendation models, segmentation, forecasts and other data products. However, the…Analytics8 min read
