Sep 712 tested tips to increase conversion and user experience in the purchase funnelWhen I was 18, I worked at a sporting goods store. During the onboarding process, my boss said to me that the most important thing is always to serve the customer. …Conversion Optimization6 min read
Aug 19Recruiter’s letter: 10 stumbling blocks to avoid in your technical interviewThis blog is part of our brand new blog series: Recruiter’s letter. The writer, Eve Haavisto is a tech recruiter at Columbia Road whose shopping cart is always half full. Not all technical interviews are the same As a software developer, you may have come across several technical interviews during your career. While they all strive to…Recruitment6 min read
Aug 16Roadie highlight: How to combine studies, work and a business — and still have funI’ve always liked to keep myself busy. Maybe you’re the same: I’m interested in a wide range of things and I always have a project (or two, or three!) on the go. Combine that with needing to work to pay the bills and it’s a wonder there’s any time for…Culture5 min read
Jun 13Why does a growth team need a data engineer?This blog is part of our book: Data-driven digital commerce — turn data into revenue. Download a full copy of the book here. The author is a Columbia Road expert Laura Purontaus. Data engineers are enablers of next-level digital sales. …Data4 min read
Jun 9Introducing: The Data Handbook — Turn data into revenueThe fifth handbook in our series of digital commerce publications is diving into the topic of data. For many companies, understanding the commercial customer journey is a challenge where digital sales are involved. Often, parts of that journey might even be visionary, but each step is optimised separately and usually…Data2 min read
Jun 7AI in B2B sales: from messy data to meaningful sales encountersThis blog is part of our book: Data-driven digital commerce — turn data into revenue. Not only can artificial intelligence take over the most boring parts of a salesperson’s work, it can also augment it. Need to figure out a price range to catch your prospect’s attention or fancy some…AI5 min read
Jun 3How to get value from data beyond reporting and analyticsThere has been quite a lot of discussion in the past years on how companies can collect and monetise data from a variety of sources. …Data3 min read
May 31A lot of unconnected data or no data at all — two undesirable scenarios and a way outThis blog is part of our book: Data-driven digital commerce — turn data into revenue. Download a copy of the book from our website here. The authors are Columbia Road’s experts Roope Paju, Elli Pyykkö, and Antton Ikola. Some companies store immense amounts of data but don’t make much use…Data8 min read
May 5From brand love to self-love — how personalisation is changing both customer experience and product teamsThis blog is part of our book: Data-driven digital commerce — turn data into revenue. Be sure to register for the book launch webinar to claim your own free copy of the book. The author is a Columbia Road expert Juuli Kiiskinen. Personalisation will not only change the end-user experience…Personalisation6 min read
May 2Introducing: Hybrid Work Toolkit for Digital SalesWhat does your business need to not only survive but thrive when stepping into the new era of digital sales and hybrid work? How do you facilitate cooperation and elevate energy and creativity around digital sales in a hybrid working model that’s here to stay? …Hybrid2 min read
