Columbia RoadWhy customer data is more valuable than ever2024 is the year to get the most out of customer data.4 min read·Mar 22, 2024----
Columbia RoadRoadie Highlight: Leadership in a community-led organisationI’ve been part of Columbia Road’s journey from the beginning, and since 2019, I’ve had the privilege of working as a Managing Partner. This…4 min read·Feb 27, 2024----
Columbia RoadT-shaped marketers wanted — Essential skills in MarTech in 2024With the call for specialised generalists louder than ever, the demand for marketing technology experts is on the rise. In this article…7 min read·Jan 19, 2024----
Columbia RoadDigital sales trends for 2024With 2024 right around the corner, it’s time to map out the year ahead. To help you navigate around the most significant trends in the…6 min read·Jan 4, 2024----
Columbia RoadClosing the gender pay gap — Columbia Road’s Salary Fairness processA sense of accomplishment ran through me as I recently saw our data showing a 0% pay gap when looking at gender. We have worked…4 min read·Dec 14, 2023----
Columbia RoadKey takeaways from the Digital Commerce Forum 2023 — Watch recordingsThe Digital Commerce Forum 2023 brought together 200 leaders in digital commerce to hear and share insights from the changing world of…5 min read·Nov 30, 2023----
Columbia RoadHow to map personalisation opportunitiesWe are proud to introduce you to our brand new digital commerce tool: The Personalisation Opportunity canvas. This template allows you to…4 min read·Oct 27, 2023----
Columbia RoadHow to generate more revenue with personalisation across the 4PsThe ocean turns blood red; fewer ad platforms dominate the market, while more and more “black box” solutions determine who, where, and how…8 min read·Sep 26, 2023----
Columbia RoadNotes from Dreamforce 2023: Trusted AI is the keywordDreamforce is Saleforce’s annual event, where professionals around the world come together to discuss the most interesting themes of the…5 min read·Sep 20, 2023----
Columbia RoadDecoding personalisation complexitySo personalisation, it could be anything, right?4 min read·Sep 12, 2023----
