Jun 13Why does a growth team need a data engineer?This blog is part of our book: Data-driven digital commerce — turn data into revenue. Download a full copy of the book here. The author is a Columbia Road expert Laura Purontaus. Data engineers are enablers of next-level digital sales. …Data4 min read
Jun 9Introducing: The Data Handbook — Turn data into revenueThe fifth handbook in our series of digital commerce publications is diving into the topic of data. For many companies, understanding the commercial customer journey is a challenge where digital sales are involved. Often, parts of that journey might even be visionary, but each step is optimised separately and usually…Data2 min read
Jun 7AI in B2B sales: from messy data to meaningful sales encountersThis blog is part of our book: Data-driven digital commerce — turn data into revenue. Not only can artificial intelligence take over the most boring parts of a salesperson’s work, it can also augment it. Need to figure out a price range to catch your prospect’s attention or fancy some…AI5 min read
Jun 3How to get value from data beyond reporting and analyticsThere has been quite a lot of discussion in the past years on how companies can collect and monetise data from a variety of sources. …Data3 min read
May 31A lot of unconnected data or no data at all — two undesirable scenarios and a way outThis blog is part of our book: Data-driven digital commerce — turn data into revenue. Download a copy of the book from our website here. The authors are Columbia Road’s experts Roope Paju, Elli Pyykkö, and Antton Ikola. Some companies store immense amounts of data but don’t make much use…Data8 min read
May 5From brand love to self-love — how personalisation is changing both customer experience and product teamsThis blog is part of our book: Data-driven digital commerce — turn data into revenue. Be sure to register for the book launch webinar to claim your own free copy of the book. The author is a Columbia Road expert Juuli Kiiskinen. Personalisation will not only change the end-user experience…Personalisation6 min read
May 2Introducing: Hybrid Work Toolkit for Digital SalesWhat does your business need to not only survive but thrive when stepping into the new era of digital sales and hybrid work? How do you facilitate cooperation and elevate energy and creativity around digital sales in a hybrid working model that’s here to stay? …Hybrid2 min read
Apr 25Spontaneity, vision and freedom: Notes from jazzIt’s one of the remarkable achievements of our human capacity to collaborate that a group of young musicians were able to walk into a studio mostly unprepared and improvise, only to come out with one of the greatest albums of all time — Kind of Blue. As one of the…Company Culture3 min read
Apr 22What’s trust got to do with it?I recently heard about a case where a traditional company with a long history was building a new digital service that would take their business to the next level. As you would imagine, they hired a lot of designers and developers, formed agile teams, and set out to develop the…Company Culture3 min read
Apr 19Why healthy work culture isn’t just about the sunny side of lifeWhen I joined Columbia Road, one of the first things that I found exceptional was the Friday morning’s feeling-sharing session. I don’t recall sharing my feelings openly in my previous jobs in a situation dedicated to that. …Company Culture6 min read
