Building customer loyalty — Not tiers and rewards but meaningful experiences

Understanding the two-fold customer experience value

Steps in modelling loyalty activities

Why — What is your target in building commitment?

Who — Who do you anticipate to have the best product-market fit?

How — What are the relevant and value-adding experiences for your most interesting customers?

What — Now that you know your north star loyalty metric, the most interesting audience and what they will value, it’s time to move in the tactics.

Confirm the financial viability of your loyalty tactics

Why is focusing on loyalty right now essential?

Watch the Loyalty: In it to win it in digital sales webinar



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Columbia Road

Columbia Road

Nordic digital sales consultancy. We help companies get more revenue and more customers in the digital era.