DevOps as an enabler for digital sales

DevOps in a nutshell

Applying DevOps to growth hacking

  • If you want to start a new A/B test, what needs to be done? Can anyone in the team use simple tools to create new tests?
  • If your copywriter needs to change the texts on the front page or a shopping cart, are they able to do that themselves, or do they need help from a developer?
  • How long does it take on average to release tested code into production? Is it measured in minutes, hours, days or even weeks?
  • What happens if there is a large peak in the number of customers visiting your website? Are the services able to scale automatically with increased demand?
  • When new servers are needed for a new service, how long does it take for them to be available? Can a development team start them up themselves according to existing guidelines, or do they need to wait for the IT department to have time in their queue to work with them?

So, how to get started?

  1. Make work visible. Identify all steps that are currently needed to release something new to your customers. This could be a simple list of steps, or maybe a Scrum or Kanban board.
  2. Identify the current bottleneck. What is the biggest slowdown in the process currently? Where is the flow of work bunching up?
  3. Figure out how that bottleneck can be resolved, and resolve it. This might mean e.g. setting up automation, improving communication between teams or simply getting rid of an unnecessary step.
  4. Repeat. See how resolving the current bottleneck affects the flow of work, identify the next bottleneck and resolve that.

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Nordic digital sales consultancy. We help companies get more revenue and more customers in the digital era.

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