Optimising conversions in digital sales channels

Conversion rate optimisation (CRO) is an important part of growth hacking, but it’s in no way all that a growth hacker does. Conversion rate optimisation aims at increasing conversions in some part of the funnel — typically in a purchase funnel. Conversion rate optimisation is approached with A/B-testing tools and methods.

The main idea is to be able to validate new ideas with data and metrics that actually matter to the business, such as revenue impact, instead of trusting the trendiest tricks in the book or going with the highest paid person’s…