The building blocks of impact-driven IT

Let’s try this approach instead.

Cloud-based solutions have helped with the mindset shift

No, faster time-to-market is not free

The people aspect

  • Seek ways for IT and individual experts to make an impact (not just technically)
  • Find and develop the right types of people, considering where to find business-minded product owners and tech-savvy business owners
  • Think bigger than traditional IT, meaning beyond just servers, routers, networks, and other hardware

Data-driven product development

Climb out of that silo, and take others with you

Download The Digital Sales Handbook for leaders in IT



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Columbia Road

Columbia Road

Nordic digital sales consultancy. We help companies get more revenue and more customers in the digital era.